Updated UK Media Spend by Channel: from 1999 to 2018

Updated version of our UK media spend chart by channel. Here we have overlaid at the end the optimal mix of spend from the measurement work we do with our clients.  You can clearly see there is an over-reliance on Paid Search and not enough budget in brand building channels.  If this discrepancy was addressed, we estimate this would increase profit of UK companies by £1.9 billion. See relevant video below.