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If you look around you now, you might see people gathered around, all looking at their mobile phones. You might see commuters walking frantically with their headphones on, listening to music or GPS directions to their destination. You might even see a food blogger uploading a picture of their lunch to social media to make a living. Whatever the case,
Forecasting different aspects of your business is a key element of growth and risk mitigation that cannot be ignored! Great forecasting helps growing businesses to develop and feeds into the strategic planning process. Forecasting gives the user a measured indication of how knowledgeable they are of the business marketplace, and how adaptable their business is to change, crisis’s or miracles!
At the start of the year it is often a good idea to get out the crystal ball and think about what next. Here we take a look at the three factors that will impact the future of Market Mix Modelling. Still the best way to measure the long-term impact This is an area that sets Market Mix Modelling apart
We are pleased to announce that Brightblue Consulting are now working with furniture retailer Oak Furnitureland to improve and optimise the company’s media investment strategy. Look what the press has to say: Marketing analytics firm Brightblue Consulting announced that it has been retained by furniture retailer Oak Furnitureland to provide marketing analysis and help optimise the company’s media investment strategy.
We live in a time where customers demand fast service and businesses demand more data. The trouble is, processing bigger datasets and finding insights can be time consuming. Without the right tools, too much information can sometimes act as a hindrance. One solution we believe should be more prevalent in the near future is the use of real-time dashboards which

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