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We live in a time where customers demand fast service and businesses demand more data. The trouble is, processing bigger datasets and finding insights can be time consuming. Without the right tools, too much information can sometimes act as a hindrance. One solution we believe should be more prevalent in the near future is the use of real-time dashboards which
Brightblue have built a dynamic chart showing the progression of media spend split by channel over the past 20 years – worth noting the gains by PPC/Google seemingly to the expense of Press, whilst TV spend has remained strong. The big question is if this is the right media mix for effectiveness? See the video below: https://brightblueconsulting.co.uk/wp-content/uploads/2019/01/UK-Media-Spend.mp4 PPC and digital
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part 3: Visualisations Visualisations are a powerful way to tell
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part Two: Classification Methods We now move on to analytical
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part One: Anomaly Detection Have you ever wondered how your

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