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Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part 3: Visualisations Visualisations are a powerful way to tell
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part Two: Classification Methods We now move on to analytical
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part One: Anomaly Detection Have you ever wondered how your
Brightblue are excited to announce that our updated store-level measurement software is now faster and provides more detailed results. Brightblue’s R&D team have made significant improvements to data capture process and a new modelling approach allowing for a more efficient approach for retailers to measure drivers of individual store footfall and sales. Historically, retailers using marketing analytics have focused on
Darwin’s Theory of Evolution argues that only the fittest survive – and while he may not have coined the idea with Social Networks in mind – it certainly holds true. Since the turn of the millennium, we’ve seen the rise and fall of many platforms (RIP MySpace), and Social Media landscape is constantly evolving. In this article we will explore:

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