Brightblue Launch German Speaking Service!

The Brightblue Consulting German speaking service will be led by our Consumer Insight Director Ulrike Hamacher who has over 15 years experience across the German and UK market.

Of the expansion, Uli said:

“I am looking forward to leading Brightblue’s German language service. Whilst we have offered our marketing effectiveness services in Germany over the last two years, my experience in the German market provides the local understanding to help Brightblue further support businesses.

I look forward to understanding marketing’s impact on profit, optimising media channel spend and growing business revenue.”

Brightblue have been optimising marketing effectiveness for clients in Germany since 2016 and we have seen a great opportunity to further expand our services. The expansion will be based out of Brightblue’s London office with the service being provided exclusively in German.

Having worked alongside leading independent German media Agency Media Plan, manging director Peter Sigl said:

“I am excited to advocate the work of Brightblue as they continue to expand in Germany. We have been working with Brightblue for the last 18 months and they bring an innovative viewpoint on measuring the effectiveness of marketing activity through predictive modelling. Their ongoing work alongside one of our eCommerce clients has embedded the value of marketing across the business and driven significant incremental profit.

Brightblue’s ability to provide true ROI accountability and optimise future marketing activity will be a point of differentiation for German brands in 2018.”

We will keep you updated on further German expansion so watch this space.

 

Brightblue Consulting are a London based consultancy which help businesses drive incremental profit from their data. We provide predictive analytics that enable clients to make informed decisions based on data and industry knowledge. Through Market Mix Modelling, a strand of Econometrics, Brightblue has a proven track record showing a 30% improvement in marketing Return on Investment for clients’ spend. If you are interested to find out we can help accelerate your business more please contact us through email by clicking here and one of our consultants will get back to you shortly.