Brightblue continue to provide attribution modelling post GDPR

With the advent of GDPR on 25th May, Google announced that in the European Economic Area it will no longer provide Double Click Ids in data transfer reports from the ad server and DSP.

This change means that Log Level data exports used to provide detailed individual level reach and frequency will no longer be available. It will mean that any Multi Touch Attribution providers using this data will no longer be able to provide their services attribution services without changing methodology.

 

Brightblue Multi Touch Attribution

Brightblue can confirm that our aggregated pathway Markov Chain methodology is unchanged even under the new Google data changes. Meaning that Brightblue will continue to provide detailed understanding of the performance of all digital channels for our clients.

 

Brightblue Consulting are a London based consultancy which help businesses drive incremental profit from their data. We provide predictive analytics that enable clients to make informed decisions based on data and industry knowledge. Through Market Mix Modelling, a strand of Econometrics, Brightblue has a proven track record showing a 30% improvement in marketing Return on Investment for clients’ spend. If you are looking to run multi touch attribution then get in touch with Brightblue for our independent cross channel evaluation of your digital KPI by clicking here.