What drives customers to the store?


Which factors have the most impact on footfall for a retailer, and what can be done to increase footfall?

  • Build models to isolate footfall drivers incorporating numerous sources of data including calls, tracking, store info., contracts and media
  • 2 ½ years of data needed to be reconciled and matched up
  • Understanding of store closure impact – 33% of footfall migrated to open stores, and conversion increased – opportunity to optimise the estate
  • Large increase in revenue identified through moving media into optimal weeks



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