Casestudy
Optimising the Purchase Pathway of a Mobile Operator
Challenge
Identify what impacts brand health, footfall/traffic and connections? Optimise the purchase pathway, helping the budget drive more connections but not at the expense of brand health and footfall
Response
- Built models to quantify the impact of different driving factors
- Measure all the factors that work along the purchase pathway
- Find the key drivers of falling footfall to the retail stores
Results
- Quantified the impact of the key drivers
- Measure Return for Investments to optimise going forward
- Found improved profitability
- Forecast footfall for the next year