Optimising the Purchase Pathway of a Mobile Operator


Identify what impacts brand health, footfall/traffic and connections? Optimise the purchase pathway, helping the budget drive more connections but not at the expense of brand health and footfall

  • Built models to quantify the impact of different driving factors
  • Measure all the factors that work along the purchase pathway
  • Find the key drivers of falling footfall to the retail stores
  • Quantified the impact of the key drivers
  • Measure Return for Investments to optimise going forward
  • Found improved profitability
  • Forecast footfall for the next year



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