Casestudy

Improving Shopper Activity Return

Challenge

Understand the sales uplift (volume & value) from Shopper Activity. Calculate ROI performance during the shopper live trial and compare Shopper ROI to other media channels.

Response
  • Used advanced statistical techniques to measure Shopper store sales versus a control group
  • Control for differences in seasonality and distribution
Results
  • Optimise shopper activity by adjusting seasonal and promotional timing as well as alignment with other media and across the brand
  • Identified benefits from improving compliance and activity within stores

£0.5m

Profit

See what BrightBlue can do for your business

Get in contact