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Out of the blue Interesting snippets from the world of data This month we’re looking at data and analysis in everyday life. Can you use data to guess someone’s age just from their name, find out how likely your chosen career is to survive the robot revolution and see if you can judge a book by its cover.   The Robots
Breaking the data science ‘geek cycle’ (Published in Market Leader: Quarter 4, 2014) Lack of careers awareness in schools and universities is leading to a serious shortage of new data scientists. There is a perception that data analysis and econometrics is a dark art – that it’s incredibly complicated and black box. This is not the case. The hardcore maths behind
Out of the blue Interesting snippets from the world of data Everyone’s on holiday, but it was GZA’s birthday (from hip hop group Wu Tang) last week so our first article includes him in a data visualisation…     Rza beats Shakespeare… Its official, Rza (also from the Wu) uses more vocab than Shakespeare, according to this very nifty interactive chart      
Having measured social media across a range of clients, we have gathered together some collective thoughts on what seems to be working.  And for some of our clients, the social media ROI has been very significant and can offer great value for your marketing money. Bunch it up The norm in social media planning is to spread low-level spend across the year.  However
Out of the blue Interesting snippets from the world of data It’s holiday time, schools are out for the summer and on the 24th July Heathrow airport had it’s busiest day ever, with 129,648 passengers expected to have taken off on that day alone. So if you were one of them and reading this on a beach while sipping a cocktail, send us a

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