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Out of the blue Interesting snippets from the world of data 40 Brand Logos with Hidden Messages This infographic reveals and explains the hidden secrets of some of the best known logos. For example, did you know Amazon stocks everything from A to Z? London’s second languages mapped by tube stop Researchers at UCL have created a map which shows
Introducing the Brightblue App! Estimate an ROI for your brand quickly and easily   We’re very pleased to launch our first publicly available Brightblue app which you can download on Apple and Android. This nifty tool helps you predict what payback you may be expecting on your brand, and by media channel. Just plug in your industry, size of brand and
Out of the blue Interesting snippets from the world of data The world mapped by the internet The Oxford Internet Institute maps the world by number of internet users (see below), which makes for quite a distorted picture of the world. Show me the money! The Billion Dollar-o-Gram 2013 is an interactive tree-map representing the billions of Dollars in the Economy. Did you
Out of the blue Interesting snippets from the world of data How data could save your marriage This fun bit of data analysis helps visualise how text messages change during relationships – notice how many times the word “love” is used in text messages after marriage! The falling impact of supermarket loyalty card schemes As supermarkets continue to fight over market share, retailers
Out of the blue Interesting snippets from the world of data Time is money – why not save both? This great tool shows you areas in London with a shorter commute and/or are cheaper to rent than your current location – all with brilliant data visualisation (see image below). The power of branding Guinness is less Irish than many people think, being based on

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