The Brightblue REoptimise MTA Tool

Brightblue’s new REoptimise tool for MTA helps clients leverage their investments across their digital portfolio.

Our new Brightblue REoptimise MTA tool provides clients with a simple resource to inform digital investments to help ensure each investment is working as hard as possible down to the placement level.

REoptimise MTA can be customised to business needs by selecting your own objective to optimise towards, such as maximising media efficiency and low cost per acquisition or alternatively towards consistency and increasing the likelihood of strong results across digital placements.

Business objectives can be further incorporated with the choice to select spend boundaries on specific placements or you can leave this up to REoptimise.

Our new tool runs optimisation scenarios across digital channels allowing for a quick comparison of results…

…and the ability to drill down to a placement level to see where gains can be made by reallocating spend into top performing placements and away from under-performers.

Our REoptimise MTA tool can be delivered in conjunction with Brightblue’s MTA offering or as standalone plug-and-play software. Get in touch with our team to find out more.

Brightblue Consulting are a London based consultancy which help businesses drive incremental profit from their data. We provide predictive analytics that enable clients to make informed decisions based on data and industry knowledge. Through Market Mix Modelling, a strand of Econometrics, Brightblue has a proven track record showing a 30% improvement in marketing Return on Investment for clients’ spend. If you are interested to find out more please contact us through email by clicking here and one of our consultants will get back to you shortly.