Out of the Blue – June 2020 Newsletter
THIS MONTH WE FOCUS ON:
Protests and Pride Month
This month we are looking at the power of protests, taking a public stand and celebrating Pride Month.
| How has the #BlackLivesMatter protest spread?|
Solidarity marches were held around the world for the BlackLivesMatter protests. Trending hashtags such as #georgefloyd and #BLM show the power of how protests spread when people take to social media.
|Where in the world is homosexuality legal? |
Pride Month celebrates the influences of the LGBTQ community around the world. Parades are prominent in Pride Month as a way of protesting peacefully and raising awareness of current LGBTQ issues. This month the celebrations have been held online to maintain social distancing rules.
|Do brands have a responsibility to society?|
With an increase in social and political movements, consumers are expecting brands to take a public stand. Upholding brand values and communicating what they are doing to act on their societal responsibilities is becoming increasingly important to consumers.
|What protests are happening around the world?|
Check out Carnegie’s Global Protest Tracker which allows us to visualise protests that have taken place around the world since 2017 until present.
Until next month!
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