Out of the blue

Interesting snippets from the world of data

Time is money – why not save both?
This great tool shows you areas in London with a shorter commute and/or are cheaper to rent than your current location – all with brilliant data visualisation (see image below).

The power of branding
Guinness is less Irish than many people think, being based on a London ale, headquartered in London and at one point during the Troubles it was almost re-launched as an English beer.

Time shifting TV
The trend towards recording TV for later viewing is slowing down, with only 1% more time-shifting in 2013 versus 2012. The data suggests viewers are recording dramas & soaps to (binge) watch at their convenience and not avoiding adverts.

Brightblue at the IPA awards
We’re pleased to announce that Mattessons Fridge Raiders’ use of social media has been nominated for an IPA award, following a strong ROI from our analysis. Congratulations to all involved!

Spencer Lucas