Out of the Blue – October 2019 Newsletter


Rugby World Cup

It’s that time again – the Rugby World Cup is here!!! The tournament is the first to be held outside of the grassy meadows of the rugby powerhouses. 20 qualified teams started out on 20th September but there can be only one winner of the Webb Ellis trophy.

Success to Winning the World Cup: Penalty Kicks?
This article shows a number of interesting infographics. It highlights the importance of penalty kicks and the set-piece line-out in winning the World Cup.
D Late Riser? No Problem – Catch up TV has you Covered
The market research company, GlobalWebIndex conducted a survey of nearly 2,000 UK consumers as to how fans plan to watch the tournament. The article indicates the potential for an increased use of catch up services during the tournament. 
Sport is More Memorable with Social Media
A study commissioned by Twitter showed that fans following a sporting event on the platform whilst watching it on TV improved memory and engagement with adverts on both channels.
Wales to Win World Cup?
This article shows the power of hierarchical Bayesian modelling in predicting the outcome of the Rugby World Cup. The chart shows Wales are predicted to topple New Zealand by a slim margin (55% chance of victory). Cymru am byth!

These articles all highlight the use of data within a sporting context. It shows the influence analytics can have on the World Cup both on and off the pitch. Japan has made a wonderful success of hosting and entertaining us during this tournament in spite of the destruction caused by Typhoon Hagibis. Regardless of who wins we can all take great heart from the resilience of the host nation. Good luck to all teams left…

Until next month!


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