Out of the blue

Interesting snippets from the world of data

How data could save your marriage
This fun bit of data analysis helps visualise how text messages change during relationships – notice how many times the word “love” is used in text messages after marriage!

The falling impact of supermarket loyalty card schemes
As supermarkets continue to fight over market share, retailers are becoming increasingly reliant on loyalty card schemes. However, Discounters have been doing all they can to fight back.

Buy one get one Tea
Meanwhile, other supermarkets are using increasingly creative and unusual ways to lure customers back. And in these times when London has just risen to being the most expensive city to work in the world, every little helps!

How data is being used to walk the scenic route
Whether you want the scenic, beautiful, quiet or happy route, this tool allows you to customise your journeys by more than shortest distance or time. See the different routes you could take walking between Euston Square and Tate Modern.

Andy Jones