Out of the Blue – March 2021 Newsletter
THIS MONTH WE FOCUS ON:
This month we are looking at how artificial intelligence is changing marketing.
|The growth of AI|
The advent and subsequent growth of machine learning approaches in the marketing industry has stood out amongst other technological innovations.
|AI in advertising|
Artificial intelligence has shaped advertisement design, most prominently in visual online spaces such as digital banners and social media posts.
|Helping to make market decisions|
Beyond design, artificial intelligence has been used to inform marketing decisions; from advert audience targeting to media spend optimisation. The latter relating closely to our work at Brightblue.
|Integrating AI into your customer lifecycle|
There are numerous opportunities to integrate machine learning into the customer lifecycle, which proposition is right for your business?
Until next month!
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