Out of the Blue – March 2021 Newsletter


Artificial Intelligence

This month we are looking at how artificial intelligence is changing marketing.

The growth of AI

The advent and subsequent growth of machine learning approaches in the marketing industry has stood out amongst other technological innovations.
AI in advertising
Artificial intelligence has shaped advertisement design, most prominently in visual online spaces such as digital banners and social media posts.
Helping to make market decisions

Beyond design, artificial intelligence has been used to inform marketing decisions; from advert audience targeting to media spend optimisation. The latter relating closely to our work at Brightblue. 
Integrating AI into your customer lifecycle

There are numerous opportunities to integrate machine learning into the customer lifecycle, which proposition is right for your business?

Until next month!


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