Improving Shopper Activity Return
Understand the sales uplift (volume & value) from Shopper Activity. Calculate ROI performance during the shopper live trial and compare Shopper ROI to other media channels.
- Used advanced statistical techniques to measure Shopper store sales versus a control group
- Control for differences in seasonality and distribution
- Optimise shopper activity by adjusting seasonal and promotional timing as well as alignment with other media and across the brand
- Identified benefits from improving compliance and activity within stores