Brightblue’s RE Optimisation Tool

Brightblue are excited to announce the integration of our media optimisation software into the Brightblue Realtime Platform. This will allow clients to login to there-own dedicated measurement platform and optimise their media investments by channel, product, campaign type, market and time of the year.

Allowing businesses to answer key business questions such as:

Example of the updated Re-Optimise online software:

While the software is designed to be intuitive and easy to use, it is highly flexible and allows the user to impose a number of different constraints. This means that the tool is able to answer very specific questions which makes it invaluable to different teams that can use it to optimise their media plans.

Finally, the optimisation app is fully integrated into our monthly modelling framework, so you can be sure that it feeds of the latest results from your MMM.

Brightblue Consulting are a London based consultancy which help businesses drive incremental profit from their data. We provide predictive analytics that enable clients to make informed decisions based on data and industry knowledge. Through Market Mix Modelling, a strand of Econometrics, Brightblue has a proven track record showing a 30% improvement in marketing Return on Investment for clients’ spend. If you are interested to find out more please contact us through email by clicking here and one of our consultants will get back to you shortly.

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