Brightblue Consulting becomes an ISBA Partner

Brightblue, a leading independent marketing analytics consultancy, has partnered with ISBA and will now cooperate together, with the primary aim of providing clear and impartial advice on analytics and marketing effectiveness.

Who is ISBA

ISBA is a trade body that was established in 1900 and has been championing the needs of UK advertisers for over a century. They represent more than 3,000 brands, across a broad range of business sectors. These include retail and e-commerce, financial services, fast moving consumer goods, travel and leisure, automotive and charity.

Who is Brightblue

Brightblue is a predictive modelling specialist established in 2012. They offer media evaluation / marketing mix modelling services including data understanding and visualisation, category / market analysis, forecasting as well as portfolio and cross-market allocation. Brightblue is one of the 70 most promising high-growth tech firms in the UK and have been named as the country’s top scaleup companies by tech group Silicon Valley Comes to the UK (SVC2UK).

ISBA and Brightblue are now cooperating to assist businesses understand better these fundamental data-oriented matters:

1. The latest marketing measurement techniques

2. Best practice in media measurement

3. Training and development in measurement techniques

Brightblue will provide ISBA with expert advice and proven methodology content on marketing effectiveness and optimisation solutions.

Brightblue’s Founding Director, Michael Cross, said:

“We are delighted to be partnering with ISBA to help clients navigate the measurement options available to help get more profit and growth from their marketing budgets.  Through this partnership  we will share our technical know how and experience with an engaged audience making this, we believe a very strong offering”.

ISBA’s Director of Agency Services, Andrew Lowdon, said:

”We are very pleased to have Brightblue join ISBA’s Partnership Programme.  With the knowledge and insight Brightblue bring, we are confident of a rich seam of content becoming available to our membership in the coming months”.

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