Brightblue announces overseas expansion in South Africa

After our expansion into the German market in early 2018, Brightblue Consulting are pleased to announce the launch of a new office in Cape Town, South Africa.

The Cape Town office will cover all the Sub-Saharan region while it will be supporting the UK office with its day to day tasks.

Leading the SA office will be Ruan van de Venter. He brings over 15 years of experience in measuring marketing effectiveness with a wealth of expertise in (amongst other) financial services, retail, FMCG and the automotive industry. With a keen knowledge in marketing mix modelling, segmentation and attribution, Ruan will provide a point of difference for clients in Sub-Saharan Africa.

The new office is aiming to bring Brightblue’s industry leading approach for marketing effectiveness to South Africa and beyond!

Get in contact with Ruan on: ruan.vandeventer@brightblueconsulting.co.uk or by clicking here.

 

Brightblue Consulting are a London based consultancy which help businesses drive incremental profit from their data. We provide predictive analytics that enable clients to make informed decisions based on data and industry knowledge. Through Market Mix Modelling, a strand of Econometrics, Brightblue has a proven track record showing a 30% improvement in marketing Return on Investment for clients’ spend.