Budgeting: Optimise Global Media
Maximising the ROI on global media requires a transparent budgeting system that achieves harmony between […]
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Brightblue Blog
Brightblue’s RE Optimisation Tool
Brightblue are excited to announce the integration of our media optimisation software into the Brightblue […]
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Out of the Blue – Apr/May 2019 Newsletter
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Updated UK Media Spend by Channel: from 1999 to 2018
Updated version of our UK media spend chart by channel. Here we have overlaid at […]
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What metrics should we look to for Marketing Measurement?
In 2019, we have made great progress in the measurement of marketing activity, but with […]
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Out of the Blue March ’19
Out of the Blue March’19 THIS MONTH WE FOCUS ON: Ladies have their rights, right?? […]
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Demystifying Mobile Advertising
If you look around you now, you might see people gathered around, all looking at […]
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Forecasting: What could it do for you and how?
Forecasting different aspects of your business is a key element of growth and risk mitigation […]
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The Future of Market Mix Modelling
At the start of the year it is often a good idea to get out […]
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