Brightblue’s End Year Review And Highlights
As we head into 2020, we thought to share with you our 2019 achievements. What happened in […]
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Brightblue Blog
The changing landscape of advertising
Big data is everywhere. With an increasing number of marketing channels and targeting ads to […]
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What Impact are Retail Events having on Sales?
Introduction: A Definition of Retail Events Throughout the year, retailers and consumers deviate from their […]
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The role of branding in the Finance Industry
Traditional banking has become an industry filled with distrust and concern for many over the […]
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Out of the Blue – November 2019 Newsletter
THIS MONTH WE FOCUS ON: Elections! With the UK election looming and the 2020 US […]
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Economy in Marketing and the potential implications of Brexit
Not another Brexit story. Are EU having a laugh? Well we aren’t apologising, especially not […]
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5 years of AdSmart, the implications of higher specificity in Marketing
Have you ever wondered why you keep seeing furniture adverts after you’ve just moved? Or […]
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The rise (…and effectiveness) of Programmatic Advertising
Programmatic advertising has revolutionised the digital advertising industry and is currently worth £6 billion according […]
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Out of the Blue – October 2019 Newsletter
THIS MONTH WE FOCUS ON: Rugby World Cup It’s that time again – the Rugby […]
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