Do seasonal campaigns work?
People love to celebrate seasonal events such as Easter, Christmas, Pancake Day and the list […]
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Brightblue Blog
What analytics will mean in the next 10 years?
The landscape of data analytics has continuously evolved over the last 10 years. This article […]
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Out of the Blue – January 2020 Newsletter
THIS MONTH WE FOCUS ON: New Year’s Resolutions! Researchers predict that it takes around one […]
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The last 10 years – A look back on the growth of Analytics and technological fads
Analytics is exploring the data you have. It encompasses the discovery of tends and patterns […]
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Brightblue’s End Year Review And Highlights
As we head into 2020, we thought to share with you our 2019 achievements. What happened in […]
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The changing landscape of advertising
Big data is everywhere. With an increasing number of marketing channels and targeting ads to […]
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What Impact are Retail Events having on Sales?
Introduction: A Definition of Retail Events Throughout the year, retailers and consumers deviate from their […]
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The role of branding in the Finance Industry
Traditional banking has become an industry filled with distrust and concern for many over the […]
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Out of the Blue – November 2019 Newsletter
THIS MONTH WE FOCUS ON: Elections! With the UK election looming and the 2020 US […]
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