The role of branding in the Finance Industry
Traditional banking has become an industry filled with distrust and concern for many over the […]
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Brightblue Blog
Out of the Blue – November 2019 Newsletter
THIS MONTH WE FOCUS ON: Elections! With the UK election looming and the 2020 US […]
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Economy in Marketing and the potential implications of Brexit
Not another Brexit story. Are EU having a laugh? Well we aren’t apologising, especially not […]
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5 years of AdSmart, the implications of higher specificity in Marketing
Have you ever wondered why you keep seeing furniture adverts after you’ve just moved? Or […]
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The rise (…and effectiveness) of Programmatic Advertising
Programmatic advertising has revolutionised the digital advertising industry and is currently worth £6 billion according […]
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Out of the Blue – October 2019 Newsletter
THIS MONTH WE FOCUS ON: Rugby World Cup It’s that time again – the Rugby […]
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Which Media Channel Drives the Best ROI and why?
When planning a media campaign, it is important to choose a mix of channels that […]
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How well Influencer marketing works?
Over the last decade, social media has significantly contributed in changing the landscape of traditional […]
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Out of the Blue – September 2019 Newsletter
THIS MONTH WE FOCUS ON: Amazon Rainforest – A global crisis?? The Amazon Rainforest is […]
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