The perils of “short-term”-ism in marketing
I want it all… and I want it NOW! In the digital age, almost all […]
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Brightblue Blog
Introducing our new proposition: Unpicking consumer choice!
Consumers are at the heart of our clients’ businesses, so as a trusted analytics partner, […]
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AB Testing: What is it and how can you use it to gain insight into your business?
Everyone remembers the classic school experiment where two seeds are planted separately in different conditions […]
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Econometrics: When to Pool, and when not to Pool?
Introduction Pooled econometrics can be powerful tool when used in the right way, but can […]
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Why use social media for your brand and can we measure effectiveness?
The UK total advertising industry spend has been increasing post 2008 financial crisis, more importantly, […]
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How can we make MMM more forward facing?
“Half the money I spend on advertising is wasted; the trouble is I don’t know […]
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Out of the Blue – July 2019 Newsletter
THIS MONTH WE FOCUS ON: Glastonbury Festival! One of the biggest events in Europe, a […]
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Experiential Marketing – Is it worth doing?
What is experiential Marketing? Experiential marketing is designed to create a relationship with a brand […]
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Marketing evaluation: What are you doing wrong and how can you do it better?
Martech is on the increase, with a recent Garner report stating that 621 marketing leaders […]
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