Which Media Channel Drives the Best ROI and why?
When planning a media campaign, it is important to choose a mix of channels that […]
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Brightblue Blog
How well Influencer marketing works?
Over the last decade, social media has significantly contributed in changing the landscape of traditional […]
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Out of the Blue – September 2019 Newsletter
THIS MONTH WE FOCUS ON: Amazon Rainforest – A global crisis?? The Amazon Rainforest is […]
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What is cannibalisation?
When a retailer grows its store footprint, it will eventually run into cannibalisation, reducing the […]
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The perils of “short-term”-ism in marketing
I want it all… and I want it NOW! In the digital age, almost all […]
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Introducing our new proposition: Unpicking consumer choice!
Consumers are at the heart of our clients’ businesses, so as a trusted analytics partner, […]
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AB Testing: What is it and how can you use it to gain insight into your business?
Everyone remembers the classic school experiment where two seeds are planted separately in different conditions […]
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Econometrics: When to Pool, and when not to Pool?
Introduction Pooled econometrics can be powerful tool when used in the right way, but can […]
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Why use social media for your brand and can we measure effectiveness?
The UK total advertising industry spend has been increasing post 2008 financial crisis, more importantly, […]
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