Consider it’s the late 1980s. Marketing analysts in the US are completing work on a project known as “How Marketing Works”, studying historical data across forty packaged goods companies. As part of this work, the analysts will propose that the so-called long-term impact of advertising can be considered to be, on average, twice the measured short-term uplift. Then spring forward
What Has Happened? With the advent of GDPR on 25th May, Google announced that in the European Economic Area it will no longer provide Double Click Ids in data transfer reports from the ad server and DSP. This change means that Log Level data exports used to provide detailed individual level reach and frequency will no longer be available.
June 19, 2018
The modern marketer operates in a much faster environment than of old; this, coupled with mountains of streaming data, can make it difficult to make quick, informed decisions – especially around campaign performance. Traditional techniques to quantify campaign performance, such as market mix modelling, take time to source, manipulate, analyse and report on new data streams; usually a 2 month
June 8, 2018
This will be led by our Consumer Insight Director Ulrike Hamacher who has over 15 years experience across the German and UK market. Of the expansion, Uli said: “I am looking forward to leading Brightblue’s German language service. Whilst we have offered our marketing effectiveness services in Germany over the last two years, my experience in the German market provides
Clutch is a ranking and review platform for B2B technology companies. Their analysts recently conducted independently verified interviews with some of our top clients. We are happy to announce that based on Clutch’s research we have been placed on the shortlist of top UK performers. Out of nearly 100 UK based analytics firms, Brightblue Consulting is ranked first and out