Can computers really learn? It was the father of computer science himself, Alan Turing, who once said that, ‘if a machine is expected to be infallible, it cannot also be intelligent.’ Decades ahead of his time, Turing had already anticipated the difficulties that would come with developing artificial intelligence. His theory would later become the bases of modern machine learning
Align marketing analytics objectives with the wider marketing objectives Set clear and realistic objectives that fit into the wider goals of the marketing plan. No good can come from starting a project with the intention of understanding how to increase revenue from marketing activity if the key goal of the year is to increase awareness of the brand, or drive
Recent news has seen high profile examples of the impact of negative PR. With the Oxfam scandal and the KFC chicken crisis being two big news stories of 2018. But negative PR can have varying effects depending on the brand and the type of PR. This PR can come in the form of employee misconduct, widespread industry scandal or having
Bitcoin has been a topic of popular discussion as of late, especially those within the tech crowd. It’s founder, Satoshi Nakamoto, whose real identity still remains a mystery, started this journey in 2007. Since then, it’s popularity is similar to that of a faulty elevator — sometimes it goes up, and sometimes it gets stuck on the thirty-eighth floor of
Over one billion websites exist online today but it was only when Google invented their search engine algorithm in the early 2000s that really changed the game for marketers. But Search Engine Optimisation (SEO) was first introduced by Google as a method of ranking websites according to the relevance of specific keywords, where it’s platform dominates 80% of search engine

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