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Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. Classification methods are important analytical tools for marketing. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part Two:
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry.  In this part of this topic we will discuss anomaly detection. In this course of three articles we will share with you 3 of those techniques that can be used to provide the
Brightblue are excited to announce that our updated store-level market mix modelling measurement software is now faster and provides more detailed results. Brightblue’s R&D team have made significant improvements to data capture process and a new modelling approach allowing for a more efficient approach for retailers to measure drivers of individual store footfall and sales. Historically, retailers using marketing analytics
Darwin’s Theory of Evolution argues that only the fittest survive – and while he may not have coined the idea with Social Networks in mind – it certainly holds true. Since the turn of the millennium, we’ve seen the rise and fall of many platforms (RIP MySpace), and Social Media landscape is constantly evolving. In this article we will explore
With the EU Summit (the most likely place where the Brexit deal will be agreed) less than 2 weeks away, Brexit is clearly playing on marketers’ mind, but is this worry justified? In this article, we investigate the Brexit impact on marketing, including: Various potential Brexit deals and their effects on the economy Current impact of a looming Brexit on

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