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Introducing the Brightblue App! Estimate an ROI for your brand quickly and easily with the Brightblue App.   We’re very pleased to launch our first publicly available Brightblue app which you can download on Apple and Android. This nifty tool helps you predict what payback you may be expecting on your brand, and by media channel. Just plug in your industry,
Out of the blue Interesting snippets from the world of data The world mapped by the internet The Oxford Internet Institute maps the world by number of internet users (see below), which makes for quite a distorted picture of the world. Show me the money! The Billion Dollar-o-Gram 2013 is an interactive tree-map representing the billions of Dollars in the Economy. Did you
Out of the blue Interesting snippets from the world of data How data could save your marriage This fun bit of data analysis helps visualise how text messages change during relationships – notice how many times the word “love” is used in text messages after marriage! The falling impact of supermarket loyalty card schemes As supermarkets continue to fight over market share, retailers
Out of the blue Interesting snippets from the world of data Time is money – why not save both? This great tool shows you areas in London with a shorter commute and/or are cheaper to rent than your current location – all with brilliant data visualisation (see image below). The power of branding Guinness is less Irish than many people think, being based on
Out of the blue Interesting snippets from the world of data Storytelling with data Storytelling is a trending topic for businesses. Marketers, advertisers and analysts are all in search of a story that will move people to act – but have we found it?  Google image ‘great advertising charts’ and you get a disappointing array of dull bar charts that

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