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Out of the blue Interesting snippets from the world of data Time is money – why not save both? This great tool shows you areas in London with a shorter commute and/or are cheaper to rent than your current location – all with brilliant data visualisation (see image below). The power of branding Guinness is less Irish than many people think, being based on
Out of the blue Interesting snippets from the world of data Storytelling with data Storytelling is a trending topic for businesses. Marketers, advertisers and analysts are all in search of a story that will move people to act – but have we found it?  Google image ‘great advertising charts’ and you get a disappointing array of dull bar charts that
Out of the blue Interesting snippets from the world of data Did data win the world Cup? Pretty cool use of data to optimise World Cup football matches for the winning German team.  Data used to analyse previous match habits, and provide almost real time updates. Advertising has longer term boost Latest research by NCS shows long-term sales lift from advertising still exists, and
Big data is certainly the talk of the data industry – see how popular it has become on google searches over the past year: What is it? Basically, it’s the effluent of the digital world.  That’s not supposed to sound as bad as it does: Big data is the by-product of the digital age – it’s the information left over

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