Data understanding
Deeper understanding of the brands, categories, market through data exploration and discovery.
Data Visualisation
Data holds the key to lots of questions but with so many rows of data it is so hard to know where to start, therefore well displayed data can help with understanding
Markets
Understand the category and market to discover areas for opportunity and growth
Marketing
Quantify the impact of previous campaign and account lay downs to delivery optimal future plans
Allocation
Mathematical truths together with strategic input to deliver optimised investments allocations
Demand planning
Forecasting future sales based on historic data and predicted changes and investments in real-time