Michael Cross

Director / Founder

My passion using data to solve problems – finding an answer based on numeric proof is what I find really exciting (!). You can almost predict anything with enough data and the right model – even whether you’re going to have a good night out… (work in progress).  Plus I’m a massive geek.  I’m awful at arithmetic so don’t ask me any simple maths on the spot, but luckily good at algebra!


  • BSc Economics with Econometrics
  • 15 years experience:
  • Director at Ninah
  • Head of Modelling at MindShare
  • Project Manager at ohal


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