The techniques Brightblue use are crafted around the clients business challenge.

Measure

Sales/Web Market Mix Modelling (econometrics) to break down drivers in order to help with where to spend future marketing budgets. Click here for more details

Optimise

Budget Optimisation to set and optimise budgets across markets, brands and channels to maximise profit, and simulate different plans. Click here for visualisation & simulations.

Forecast

Developing forecasting tools, technology solutions and data visualisations. Gives clients a simulation capability to optimally plan for sales growth. Click here for examples.

Brightblue Project Return

On average our projects deliver an ROI in excess of £40. That is, for every £1 a client spends on projects with Brightblue, they get back more than £40 in profit from optimisations. A pretty good return in anyone's book!

We don’t force-fit tools to your problems. We invest time in understanding your needs and so are best placed to provide the most effective analytical solution.

How does this help shape future decisions?

How much should the budget be? How much to spend by market, brand/product and marketing channel? Which marketing channels to invest in? (Offline, Online and Social) Which promotional mechanics to use? At what price should we sell our products? Which campaigns have performed best? What time of year is best to advertise? What is the ROI of social media? How do external factors affect performance? (Economy, Competitors, etc) How to accurately forecast future sales?

  • How much should the budget be?
  • How much to spend by market, brand/product and marketing channel?
  • Which marketing channels to invest in? (Offline, Online and Social)
  • Which promotional mechanics to use?
  • At what price should we sell our products?
  • Which campaigns have performed best?
  • What time of year is best to advertise?
  • What is the ROI of social media?
  • How do external factors affect performance? (Economy, Competitors, etc)
  • How to accurately forecast future sales?

To find out more about how market mix modelling / econometrics can improve your marketing ROI, please click here to contact us.

Brightblue Shopper Evaluation

Brightblue specialise in test and control shopper analysis combining our experience in econometrics and retail to build models that measure the impact from shopper activity.

Find out more here

Brightblue Social Media Evaluation

Brightblue have extensive experience in using econometrics to analyse social media channels and estimate KPI uplifts and ROIs.

Find out more here

Training and Skill Development

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