Shopper Marketing Case Study

Challenge

  • Understand the sales uplift (volume & value) from Shopper Activity
  • Calculate ROI performance during the shopper live trial and
  • Compare Shopper ROI to other media channels

Solution

  • Used advanced statistical techniques to measure Shopper store sales versus a control group
  • Control for differences in seasonality and distribution
  • Modelled over 1 year capturing the periods where shopper activity did and did not run

Richmond Shopper Case Study

Benefit

  • Optimise shopper activity by adjusting seasonal and promotional timing as well as alignment with other media and across the brand
  • Identified benefits from improving compliance and activity within stores
  • Categories: FMCG, Media ROI, Shopper Marketing

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