Retail Case Study


  • Which factors have the most impact on footfall for a retailer, and what can be done to control them?



  • Build models to isolate footfall drivers incorporating numerous sources of data including calls, tracking, store info., contracts and media
  • 2 ½ years of data needed to be reconciled and matched up


Retail chart



  • Understanding of store closure impact – 33% of footfall migrated to open stores, and conversion increased – opportunity to optimise the estate
  • £8m+ increase in revenue identified through moving media into optimal weeks
  • Date: 09/15/2013
  • Categories: Media ROI, Retail

Related Items

  • Telecoms Case Study

    Media ROI, Telecoms

    Challenge What impact does TV spot and sponsorship have, given that they are always on air? How can budget be…

  • Shopper Marketing Case Study

    FMCG, Media ROI, Shopper Marketing

    Challenge Understand the sales uplift (volume & value) from Shopper Activity Calculate ROI performance during the shopper live trial and Compare Shopper…

  • E-commerce Case Study

    E-commerce, Media ROI, Real Attribution Modelling

    Challenge Has recent brand media helped drive site performance? How does the brand ROI compare to online channels, and which…

© 2016 Brightblue Consulting