E-commerce Case Study


  • Has recent brand media helped drive site performance?
  • How does the brand ROI compare to online channels, and which online channels are the most effective?



  • Build models to properly attribute online channels, moving away from the existing last-click approach.
  • 3 years of data needed with full models for business KPIs, with a cyclical link between the two.





  • Validated the recent brand approach and identified poorly performing channels in the online space.
  • £3.5m+ increase in revenue identified through optimal media-mix & seasonal timing, with considerable scope to earn additional revenue by increasing the budget.
  • Categories: E-commerce, Media ROI, Real Attribution Modelling

Related Items

  • Telecoms Case Study

    Media ROI, Telecoms

    Challenge What impact does TV spot and sponsorship have, given that they are always on air? How can budget be…

  • Shopper Marketing Case Study

    FMCG, Media ROI, Shopper Marketing

    Challenge Understand the sales uplift (volume & value) from Shopper Activity Calculate ROI performance during the shopper live trial and Compare Shopper…

  • Retail Case Study

    Media ROI, Retail

    Challenge Which factors have the most impact on footfall for a retailer, and what can be done to control them?…

© 2016 Brightblue Consulting