Out of the blue – July 2014

Out of the blue

Interesting snippets from the world of data

Did data win the world Cup?
Pretty cool use of data to optimise World Cup football matches for the winning German team.  Data used to analyse previous match habits, and provide almost real time updates.

Advertising has longer term boost
Latest research by NCS shows long-term sales lift from advertising still exists, and if anything is greater than it used to be, despite increased clutter and fragmentation of advertising into myriad channels

Fly with me
Latest research shows that boarding an aeroplane was 50% slower in 1998 than 1970. In fact a random approach is actually faster than the “back-to-front” process that most airlines use

Rich get richer
Average earnings have gone up, the rich have it better than anyone else and the minimum wage seems to have worked. Some interesting charts from a  recent release Office for National Statistics.

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