Brightblue build various types of tools to help clients visualise and access market mix models.  This are built bespoke to the particular question and moulded around the clients parameters. Examples of tools are:

  • General Forecasting: Allowing the input of future estimates of sales drivers such as economy, price, media to accurately forecast different sales scenarios
  • Media Phasing: Ability to input media spend by channel in order to maximise sales response (see below example)
  • Model and Data Visualisation: Interact with the market mix model and understand the inputs

These tools are built to specification and range from excel-based visual basic applications to web based tools.

Marketing Mix Modelling

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