Brightblue selected as an official MMM partner for Facebook

We are pleased to announce that Brightblue has been selected as part of Facebook’s Marketing Mix Modeling Partner program. This will give us access to Facebook, Instagram and Audience Network data for our clients: more detailed and accurate data to further improve our advanced modelling techniques, as well as up to date information on platform updates.

This is in recognition of Brightblue’s independent and innovative approach to market mix modeling and measuring media, and aligns with our proven track record in social which includes winning several awards for measuring social media such as 2 x Cannes Lions, 2 x IPA awards and selected as a best practice social media case study in the #IPASocialworks publication.

This partnership further strengthens our position in producing highly accurate models across a range of different industries including e-commerce, retail, FMCG, telecoms, postal services, travel and finance/banking sectors.

Mike Cross, Founder at Brightblue said “We are delighted with being selected on the program with Facebook, helping us to deliver the best possible service to our clients with the most accurate data and getting a true fix on the impact of social media.”

 

Brightblue Consulting are a London based consultancy which help businesses drive incremental profit from their data. We provide predictive analytics that enable clients to make informed decisions based on data and industry knowledge. Through Market Mix Modelling, a strand of Econometrics, Brightblue has a proven track record showing a 30% improvement in marketing Return on Investment for clients’ spend. If you are interested to find out more please contact us through email by clicking here and one of our consultants will get back to you shortly.