New additions to our team!

Ruan and David, welcome to Brightblue

We are excited to announce that Ruan van de Venter and David Walsh have joined Brightblue.

Ruan has more than 6 years of experience in upper management positions, working within the analytics/predictive modelling sector for companies like Ninah, Piquant Consulting and more recently MediaCom. He is an expert in the field of maths and stats, and is always happy to talk you through all the different ways Brightblue can help you boost your ROI.

David joined Brightblue as an Account Director, having previously been a manager in the business science team at Mediacom. His expertise in evaluating business and marketing strategy to help brands grow is what makes him a valuable asset for Brightblue and to his clients.


Check them out on LinkedIn:
Ruan vandeVenter
David Walsh

Brightblue selected as an official MMM partner for Facebook

We are pleased to announce that Brightblue has been selected as part of Facebook’s Marketing Mix Modeling Partner program. This will give us access to Facebook, Instagram and Audience Network data for our clients: more detailed and accurate data to further improve our advanced modelling techniques, as well as up to date information on platform updates.

This is in recognition of Brightblue’s independent and innovative approach to market mix modeling and measuring media, and aligns with our proven track record in social which includes winning several awards for measuring social media such as 2 x Cannes Lions, 2 x IPA awards and selected as a best practice social media case study in the #IPASocialworks publication.

This partnership further strengthens our position in producing highly accurate models across a range of different industries including e-commerce, retail, FMCG, telecoms, postal services, travel and finance/banking sectors.

Mike Cross, Founder at Brightblue said “We are delighted with being selected on the program with Facebook, helping us to deliver the best possible service to our clients with the most accurate data and getting a true fix on the impact of social media.”

Out of the Blue – April 2017


Out of the Blue April ’17

Interesting snippets from the world of data

In this month’s Out of the Blue, we’ll be looking at: What links a clever astrophysicist and racial diversity? What does a hard Brexit even mean? How do you measure a commute? and What goes on in our skies in a day.




An astrophysicist makes a detailed map of US racial diversity

Tomasz Stepinski turns his attention to Earth, with this stunning map.

The EU isn’t the only tie that binds us to Europe
Europe is a complex system of treaties and agreements, here’s a clever reminder of what will remain…

My commute is 42 minutes, sometimes, on a good day, mostly…

Turns out the better you measure it, the longer it gets!


Mapping the skies!

A fantastic representation of what happens in the heavens above over a day in May…

Have a fantastic month and May the 4th be with you!






Out of the Blue – March 2017


Out of the Blue March ’17

Interesting snippets from the world of data

In this month’s Out of the Blue, we’ll be looking at most expensive google search term, Brexit by numbers, the global cost of healthcare and the international number ones.




What’s the most expensive search term?

Google were the talk of “Advertising week Europe” this month, but what is the most expensive Google search term?

Brexit by numbers

After the triggering of Artcile 50 this month, take a look through some of the key data that will guide the Brexit negotiations


The global cost of healthcare

With healthcare a hot topic in America this month, this interesting read takes a detailed look at the cost of healthcare across countries.


International number ones

This infographic provides a map showing what trait every country is best at.

Have a great month and see you next time.







Out of the Blue – February 2017

Out of the Blue February ’17

Interesting snippets from the world of data

In this month’s Out of the Blue, we’ll be looking at the Best Trips to take in 2017, Top trending words of 2016, Most valuable brand for each country and what the home of the future could look like.

Most Valuable Brands for each Country

Do you know what the most valuable brand is for each country? Click here and find out.

The year in Language 2016

Have a look at this interesting Data Visualisation to see what 2016’s top trending emerging words are.

What Futuristic Tech could be inside your next home

Modern technology has advanced to the point where we can now control our TVs, lights and even our thermostats from our smartphones. Find out the futuristic tech that could be coming to your home.

Best Trips 2017

Planning to go on an exciting adventure in 2017? Here are the Top Places that you need to consider.

Have a great month and see you next time.



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