Out of the Blue – January 2021 Newsletter

THIS MONTH WE FOCUS ON:

Ways the world has changed

This month we are looking at the longer-term impacts of the pandemic on the business world.

It’s time to Invest in a Comfy home office chair

A study by Slack found that 72% of people would prefer a mix of remote and office work, a hybrid approach. Not only are employees enjoying this new way of working- there are benefits for employers too.
Business Travel Will Never Look The Same

Now that many businesses have realised the success of digital client meetings, some may continue to operate this way, rather than travelling to carry out traditional face-to-face meetings.
Coronavirus and the Fourth Industrial Revolution

The pandemic has provided the chance and incentive to experiment with technologies, and permanent shift in behaviour means there is a need to invest in new technologies and implement new infrastructures.
Shopping

As lockdown forced many shops to close, shoppers were forced to browse and order online. A study by UNCTAD suggests that changes in online activities are likely to outlast the COVID-19 pandemic. This means businesses, should prepare to capture e-commerce growth opportunities

Until next month!

Olivia

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Out of the Blue – December 2020 Newsletter

THIS MONTH WE FOCUS ON:

Brightblue Consulting

This month we are reviewing what has been a rollercoaster of a year. Below are some of our highlights

Firstly, we must mention our merger with MightyHive!

Definitely the highlight of our year has been the merger with MightyHive. We have been warmly welcomed and made to feel right at home as part of the MightyHive, S4capital team. Thanks guys!
Next in our Brightblue highlights this year, has to be the growth of our team!

This year we’ve taken on 6 new members of staff including 3 graduates. We’ve also had 7 promotions this year and gained a good number of new clients too. Well done team!
The “new norm”

We are incredibly proud of our team and how well they have adapted to the changes that have been forced upon us all this year. We’ve managed to keep up the socials, bring in extra mental health & wellbeing sessions, and even have the Christmas party virtually!
And finally we just wanted to round off on our most read article of 2020:

The Brightblue REoptimise MTA tool. To read this article again and see what impact it could have for your business click here.

Until next month!

The Brightblue Team

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Out of the Blue – November 2020 Newsletter

THIS MONTH WE FOCUS ON:

Presidential Election

This month we are looking at the impact President Trump has made to America and are there really discrepancies in the US voting system?

Did he make “America Great” again? 

Did he make it as strong as he said he did or was he just capitalising on the base set by Obama?
Trump was great for Mexicans, terrible for Coal

Did President Trumps plans for America match reality?
Campaign Advertising

Highlight: he spent 6.4 times as much in June 2020 compared to 2016: also pointing out the difference in funding/donations
What does the data tell us about election fraud?

Fact check: Deviation from Benford’s Law does not prove election fraud. 

Benford’s law states that in many naturally occurring sets of numbers, the first digits of these numbers (eg. the ‘1’ in ‘15’) are not evenly distributed

Until next month!

Max Dear

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Preparing for 2021: Considerations for marketers

As we approach the end of 2020 (thank goodness!), marketers are turning their minds and media budgets to 2021. In today’s article we look at the significant changes to customer behaviour seen in 2020, and what that means for successful marketing in 2021.

2020 brought a significant boost for ecommerce, likely for good

With Covid-19 came global lock downs and significant restrictions to our day to day lives. This forced more consumers online, some for the first time, with online grocery shopping becoming the norm across all demographics. With a significant change to buying behaviour, marketers will want to recalibrate their understanding of their purchase pathway, to ensure they focus on the most important levers that drive sales.

Optimising digital channels in 2021 could be key for success

With continued COVID-19 restrictions running into 2021, digital is set to become increasingly important in the marketing mix, as consumers spend more time online. Money spent on digital is likely to pay dividends, as well as mitigating risk from government-imposed lockdowns.  

The challenge will be enhancing digital to mirror in-person experiences – examples so far include AR fitting rooms, personalised in-app offers and rewards, and addressable media. 

2021 will also mark the end of 3rd party cookies, making the activation of first party data even more important. Marketers will need to acquire data in a “privacy safe” way, and work hard to design and implement marketing that remains personal and relevant to the individual. 

How Brightblue can help: Measurement in a “cookieless” world

At Brightblue we focus on understanding your business – what’s working well, what are the key drivers of change, and quantifying media return on investment. With our REACT proposition we can provide key insights quickly, and optimise future media spend. 

Our MMM measurement tool is “cookieless”, so providing a future proof method for understanding and optimising digital within the wider marketing portfolio. 

 Some of the questions we can answer…

  • What could the impact of a second lock down be on your business? And possible mitigations
  • How can I optimise media to drive online sales?
  • Which digital touchpoints are working hardest?

Out of the Blue – October 2020 Newsletter

THIS MONTH WE FOCUS ON:

Halloween

This month we are looking at all things spooky, and how Halloween, as a retail event, impacts sales

Social media influence on Halloween spend in 2019

Find out how much social media influenced Halloween costume and decorations spend in America in 2019. 

And which social media channels had the most influence
The history of horror films

How many horror films are released per year? How highly rated are the best horror films? Does ‘The Shining’ deserve to be the best rated horror film? Find out more here
Which is America’s favourite candy?

Which would be your favourite? Candy corn (not made from actual corn), Reese’s Pieces, Snickers? Find out which ones are Americas top candies.
Retail expenditure in the UK on Halloween

How much does the UK spend on Halloween each year? Not as much as America it seems but click here to find out exactly how much

Until next month!

Claudio Paladini

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