Which factors have the most impact on footfall for a retailer, and what can be done to increase footfall?

• Build models to isolate footfall drivers incorporating numerous sources of data including calls, tracking, store info., contracts and media
• 2 ½ years of data needed to be reconciled and matched up

• Understanding of store closure impact – 33% of footfall migrated to open stores, and conversion increased – opportunity to optimise the estate
• Large increase in revenue identified through moving media into optimal weeks