Insurance Aggregator Evaluation
Should spending be kept on TV to attract new customers? How else can the budget be spent more wisely?
- Built historical models for quotes and sales to isolate drivers
- Built across all product channels (Car, Home, Bike, etc.)
- Isolated short term and long term media ROI by channel and campaign
- Optimising £19m across media channels
- Taking advantage of seasonality with advertising in more efficient months
- Creative guidance