Casestudy

Insurance Aggregator Evaluation

Challenge

Should spending be kept on TV to attract new customers? How else can the budget be spent more wisely?

Response
  • Built historical models for quotes and sales to isolate drivers
  • Built across all product channels (Car, Home, Bike, etc.)
  • Isolated short term and long term media ROI by channel and campaign
Results
  • Optimising £19m across media channels
  • Taking advantage of seasonality with advertising in more efficient months
  • Creative guidance

£5m

Profit

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