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Brightblue have built a dynamic chart showing the progression of UK media spend by channel over the past 20 years – worth noting the gains by PPC/Google seemingly to the expense of Press, whilst TV spend has remained strong. The big question is if this is the right media mix for effectiveness? See the UK media spend by channel video
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part 3: Data Visualisation Data visualisation is a powerful way
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry. Classification methods are important analytical tools for marketing. We will share with you 3 of those techniques that can be used to provide the most amount of value from businesses data. Part Two:
Over the month of November Brightblue R&D team have been looking at analytical techniques from other industries and how they can be applied within the Marketing industry.  In this part of this topic we will discuss anomaly detection. In this course of three articles we will share with you 3 of those techniques that can be used to provide the
Brightblue are excited to announce that our updated store-level market mix modelling measurement software is now faster and provides more detailed results. Brightblue’s R&D team have made significant improvements to data capture process and a new modelling approach allowing for a more efficient approach for retailers to measure drivers of individual store footfall and sales. Historically, retailers using marketing analytics

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