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Clarity from Complexity

Independent Unbiased Actions

Taking complex data to Actionable Decisions

Quantify the factors which impact your Brands

35% improvement on media Return on Investment

Measuring Business Performance through Predictive Modelling

Optimise marketing activity across your portfolio

What we do

We use predictive modelling to grow your business.

Transforming complex data using technology into clear business actions for our clients
"Brightblue excel at stakeholder engagement at all levels from CEO downwards, with clear and concise communication and actionable recommendations" Adrian Smith, Head of Revenue Management, Kerry Foods
"Brightblue were fundamental in the transition of how marketing was seen within Kerry, allowing for more robust conversations across the business. They are great at delivering insights clearly to brand teams, our agencies, and engaging the board at a more strategic level. Within that time the media ROI increased by 35%. If you are trying to improve marketing effectiveness and need to take all of the business on this journey, I would highly recommend them" April Redmond, Global CMO, Kerry Foods
"Brightblue have revolutionised our approach to planning and investment decisions and have helped us to refine our interventions to optimise revenue and compete more effectively within a series of complex markets. Their advice is clear, concise and pragmatic." David Metherell, Head of Marketing, Abellio UK
"Brightblue have shown us what really drives value in our business, solving the real media attribution challenge to inform our media buying strategy. Brightblue have been enjoyable to work with as well engaging a wide range of stakeholders to ensure the work is understood and therefore used within the business." Managing Director, Leading E-commerce Company

Meet the Team

Experts in analytics and market mix models across industry sectors including Retail, FMCG, Automotive, Telecoms, Finance, Electricals, Travel, Not-For-Profit. UK based with extensive experience and reach across Europe, the Americas and APAC.

Meet the team

ROI Forecaster

The ROI forecaster uses Brightblue's database of (previously measured) profit ROIs to predict what your next profit ROI could be.

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Predictive Modelling

See what BrightBlue can do for your business

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