We measure marketing ROI to help make better decisions to make clients more money. Simple.

Bright & Dynamic

At the forefront of marketing ROI developments including measuring social media, data visualisation.


Our business acumen ensures market mix models closely reflect commercial reality.

Clear Delivery

Transparent and easy to understand, building trust and therefore used to shape business decisions.


Independently owned and operated.

Not clicks, likes or reach...

But ROI in terms of actual sales and profit.

We build fact based sales models, building in commercial aspects of a clients business. We use tools such as market mix modelling (econometrics) and response curve methodologies to isolate and predict / forecast sales, and deliver marketing ROI. Executed across all channels, this provides a unique level playing field for optimising across offline, online and social media, as well as promotional budgets.

Our clear delivery and uncomplicated manner ensures results are trusted and used to their fullest. This results in optimal future decisions, delivering more uplift and profit, and improving business performance. Our work typically increases marketing ROI by over 20%.

Meet the Team

Brightblue excel at stakeholder engagement at all levels from CEO downwards, with clear and concise communication and actionable recommendations Head of Revenue Management, FMCG

Brightblue do very clever econometrics, with insightful recommendations that really help optimise our marketing investments Global CMO, Telecoms

To find out more about how market mix modelling / econometrics can improve your marketing ROI, please click here to contact us.

© 2016 Brightblue Consulting