We measure marketing ROI to help make better decisions to make clients more money. Simple.
But ROI in terms of actual sales and profit.
We build fact based sales models, building in commercial aspects of a clients business. We use tools such as market mix modelling (econometrics) and response curve methodologies to isolate and predict / forecast sales, and deliver marketing ROI. Executed across all channels, this provides a unique level playing field for optimising across offline, online and social media, as well as promotional budgets.
Our clear delivery and uncomplicated manner ensures results are trusted and used to their fullest. This results in optimal future decisions, delivering more uplift and profit, and improving business performance. Our work typically increases marketing ROI by over 20%.
Brightblue excel at stakeholder engagement at all levels from CEO downwards, with clear and concise communication and actionable recommendations Head of Revenue Management, FMCG
Brightblue do very clever econometrics, with insightful recommendations that really help optimise our marketing investments Global CMO, Telecoms
To find out more about how market mix modelling / econometrics can improve your marketing ROI, please click here to contact us.